The idea for Polar Ice Cream dates back to the early 1990ís.
Market research at the time seemed to indicate that South Africans do not eat as much ice cream as other nations with similar climates. Statistics showed that each person consumed an estimated 2 litres of ice cream per year - one of the lowest rates in the developed world. The British ate four times more ice cream, the Swedes nearly eight times and the Americans thirteen times as much ice cream as we did in South Africa.
Out of this low consumption figure, Polar Ice Cream was born - its vision to offer quality ice cream at an affordable
price that could be enjoyed by all the people of South Africa.
Today, we are an established manufacturer and distributor of ice cream to the South African market. The company has two manufacturing facilities - an export-approved
plant in Cape Town and another factory in Gauteng.
Our entire product range conforms to Halaal standards
and consists, broadly speaking, of the following:
- Stick Novelties
- Frozen Desserts
- Full Cream Ice Cream
- Frozen Yoghurts
- Soft Serve & Specialized Products
A key component of our business model is our emphasis on employment in general. Apart from the direct employment of many economically disadvantaged persons at our factories, there is also an unquantifiable level of employment generated by the selling of our ice cream in the informal sector across our rainbow nation. The impact of this in terms of developing economic empowerment and, more important, in nurturing an ethos of entrepreneurship should not be underestimated.
Our management structure is hands-on and consists of a young team, hungry for success but even more eager to satisfy the needs and demands of an ever-diverse consumer market. Our basket of customers today is diverse and include wholesalers, supermarkets, retailers, schools, restaurants and ice cream parlours. We are small enough to offer clients an individualized and personal service that caters for specific demands. At the same time, we are large enough to offer our consumers the benefits of bulk-buying and economies of scale in production.
Our investment in state-of-the-art equipment is backed by our own distributional network of specially refrigerated trucks. In this way, we guarantee the efficiency of the cold-chain from manufacture right up to the point of retail.
There is a combination of reasons why Polar Ice Cream is the entertaining treat that it is, but the most important is that it just tastes great! Our slogan states that The Treat is in the Eat
, and we ask that we be judged by this statement. Can you bear the temptation?
|OUR PHILOSOPHY ABOUT QUALITY & PRICING OF OUR PRODUCTS
AT SOME OF THE TIMES, OUR PRODUCTS MAY COST NO MORE THAN 5c A SERVING MORE THAN SOME.
AT MOST OF THE TIMES, IT WILL COST AT LEAST 50c A SERVING CHEAPER THAN MOST.
EITHER WAY, OUR QUALITY IS IN A CLASS OF ITS OWN.
U BUY IT BECAUSE U KNOW U WILL ENJOY IT!!!