In 2025 Polar Ice Cream signed a three-year agreement to be the official ice cream supplier of the Cape Town Cycle Tour. It is an honour for Polar to be able to sponsor the largest timed bicycle race in the world.
However, the best gift Polar could get was to see the reaction of the cyclists to their ice cream at the end of 121 kilometers. The joy was such fun to watch, and POLAR our mascot was also there to share the joy!