OUR STORY

ONCE

UPOLAR

TIME

The Heart of Polar Ice Cream

Welcome to Polar Ice Cream, a proudly South African company that has been crafting smiles since 1990. With a vision born from our love for ice cream and the joy it brings, we set out to produce high quality, affordable ice cream that everyone can enjoy. Despite our warm climate, market research revealed that South Africans consume far less ice cream than other nations. Inspired to change this, we embarked on a mission to spread happiness through our wide range of ice cream.

A Journey of Joy

From humble beginnings Polar Ice Cream has grown into a trusted manufacturer and distributor, delivering thousands of ice cream products every month. Our two state-of-the-art facilities in Cape Town and Gauteng are committed to the highest standards of food safety and quality. Every scoop we create is a testament to our dedication to making the world a happier place.

POLAR Where?

Like the nomadic polar bears that inspire us, we are explorers at heart. Our journey began with a simple idea, and we are excited about the adventures ahead. While we can’t predict the future, we know that our core values will guide us as we continue to innovate and share happiness with everyone.

WHAT ARE
POLAR PILLARS?

At Polar, our five core pillars guide everything we do. They’re the foundation of who we are and what we stand for.

They inspire, drive and push us to be better every day. They’ve been with us since the very beginning and will remain our guiding principles into our exciting future.

HAPPINESS

WE’RE IN THE HAPPINESS BUSINESS.

Every scoop of our ice cream is crafted with the intent to spread joy, fun and happiness.

IT’S EVERYONE’S ICE CREAM.

Happiness is for everyone, and so is our ice cream. We take great pride in our South African roots and in being a brand that belongs to everyone.

QUALITY

THE BEST ICE CREAM.

Quality is the foundation of happiness. We are committed to sourcing the finest ingredients and utilising world-class equipment.

INNOVATION

NO COMPLACENCY, NO ARROGANCE.

Innovation is at the core of what we do. Our commitment to quality reinforces our position as a market leader while keeping our prices affordable.

ETHICS

THE FAMILY WAY.

As a family-run business, we operate with integrity and respect. Our commitment to doing the right thing guides us in every decision.

HAPPINESS

QUALITY

INNOVATION

ETHICS

WE’RE IN THE HAPPINESS BUSINESS.

THE HAPPINESS PILLAR

Every scoop of our ice cream is crafted with the intent to spread joy, fun and happiness. We love seeing the smiles on kids’ faces as they indulge in our ice creams. But happiness extends beyond our customers; it includes everyone involved in our journey—from our dedicated employees to the entrepreneurs we empower. Together, we create a ripple effect of joy.

THE BEST ICE CREAM.

THE QUALITY PILLAR

Quality is the foundation of happiness. We are committed to sourcing the finest ingredients and utilising world-class equipment. Our drive for excellence ensures we continuously challenge ourselves, ensuring that every scoop of Polar Ice Cream is a delightful experience.

NO COMPLACENCY, NO ARROGANCE.

THE INNOVATION PILLAR

Innovation is at the core of what we do. Our dedicated R&D team constantly experiments to bring unique flavours and delightful novelties to our customers. Our commitment to quality has earned us numerous awards at the annual SA Dairy Championships, reinforcing our position as a market leader while keeping our prices affordable.

THE FAMILY WAY.

THE ETHICS PILLAR

As a family-run business, we operate with integrity and respect. Our commitment to doing the right thing guides us in every decision. We prioritise relationships, nurture communities, and strive to create opportunities for growth and success. At Polar Ice Cream, we believe that happiness is best shared.

OUR AWARDS

OUR
AWARDS

THE RULES
OF COOL

Being in the happiness business is cool.

Making the best ice cream is cool.

Complacency and arrogance are not cool.

Our Family Way is cool.

SERVING SMILES SINCE 1990

From Laughs to Live Radio

What a morning! Heart FM joined us live at Polar Ice Cream and POLAR, our mascot stole the show! From laughs to live radio moments and (of course) a few scoops along the way Thanks to the Heart FM crew for sharing the happiness with us today! #PolarIceCream...

Mokopane Recent Store

Hello, Mokopane! We’re so excited to be #SharingTheHappiness with you, one scoop at a time! Our doors have officially opened and we were blown away by all the love and support from our amazing Polar family! Bring your friends & family along to enjoy all your...

Cape Town Marathon

We’re racing towards happiness next weekend at the Sanlam Cape Town Marathon That’s right, #PolarIceCream is joining the race to bring all runners the sweetest motivation at the finish line on 18th and 19th October 2025! You bring the sweat, we’ll bring the...

The Cape Cobra Marathon

The Cape Cobra Marathon might bring the bite, but we’re bringing the Happiness at the finish line! #PolarIceCream is proud to be fuelling the finish line at the Cape Cobra Trail Marathon this weekend, where every finisher will receive a free ice cream! From the...

Today’s the day, Cravenby!

Our newly revamped Polar Cravenby store is officially OPEN and ready to share all the ice cream goodness with you! Come through for fresh vibes, your favourite Polar flavours, and maybe even a surprise visit from Polar himself. Shop 8, Shoprite Centre, Balvenie Ave,...

THE POLAR
BEAR’S
RULES
OF COOL

702 Walk The Talk

Nothing says 'well done' like a cool treat at the finish line of this year’s 702 Walk the Talk! “What treat is this?” you ask. We’ll let you in on the secret—Polar Ice Cream is proud to sponsor the event and will be handing out free ice cream to all finishers. Now...

Norwood Recent Store

The sweetest chapter in Norwood has officially begun! We opened our doors and you brought the vibes, big smiles, happy families, and lots (and lots!) of scoops. From creamy classics to new favourites, Norwood got a taste of the full Polar experience and we’re just...

Polar Ice Cream Scoops 5 South African Championship Awards

We’re chilling with excitement! Polar Ice Cream is proud to announce that we’ve taken home five SA Champion titles at the prestigious 2025 South African Dairy Championships, solidifying our spot at the top of South Africa’s frozen treat game!

Polar Ice Cream Wins 5 Awards at the 2024 SA Dairy Championships

We’re thrilled to share that Polar Ice Cream has once again proven that excellence is in our DNA – winning 5 prestigious awards at the 2024 South African Dairy Championships!

Soweto Marathon

Polar Ice Cream is a sponsor of the Soweto Marathon making the finish line just that much sweeter for all the runners!Here’s to many more happy finish line photo’s!

Brackenfell School Sponsorship

Polar Ice Cream is extremely proud to support Brackenfell School in the Western Cape. It is an honour to be able to give back to the communities in which we trade. We wish Brackenfell Junior and High school many happy moments with Polar Ice cream.

Happiness is

SERVING SMILES
SINCE 1990

From Laughs to Live Radio

What a morning! Heart FM joined us live at Polar Ice Cream and POLAR, our mascot stole the show! From laughs to live radio moments and (of course) a few scoops along the way Thanks to the Heart FM crew for sharing the happiness with us today! #PolarIceCream...

Mokopane Recent Store

Hello, Mokopane! We’re so excited to be #SharingTheHappiness with you, one scoop at a time! Our doors have officially opened and we were blown away by all the love and support from our amazing Polar family! Bring your friends & family along to enjoy all your...

Cape Town Marathon

We’re racing towards happiness next weekend at the Sanlam Cape Town Marathon That’s right, #PolarIceCream is joining the race to bring all runners the sweetest motivation at the finish line on 18th and 19th October 2025! You bring the sweat, we’ll bring the...

The Cape Cobra Marathon

The Cape Cobra Marathon might bring the bite, but we’re bringing the Happiness at the finish line! #PolarIceCream is proud to be fuelling the finish line at the Cape Cobra Trail Marathon this weekend, where every finisher will receive a free ice cream! From the...

Today’s the day, Cravenby!

Our newly revamped Polar Cravenby store is officially OPEN and ready to share all the ice cream goodness with you! Come through for fresh vibes, your favourite Polar flavours, and maybe even a surprise visit from Polar himself. Shop 8, Shoprite Centre, Balvenie Ave,...

Happiness is

OUR PASSION
IS NOTICEABLE

View Awards

HAPPINESS IS
COOL

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OUR STORY

ONCE

UPOLAR

TIME

WHAT AREPOLAR PILLARS?

WE’RE IN THE HAPPINESS BUSINESS.

IT’S EVERYONE’S ICE CREAM.

THE BEST ICE CREAM.

NO COMPLACENCY, NO ARROGANCE.

THE FAMILY WAY.

WE’RE IN THE HAPPINESS BUSINESS.

IT’S EVERYONE’S ICE CREAM.

THE BEST ICE CREAM.

NO COMPLACENCY, NO ARROGANCE.

THE FAMILY WAY.

OUR AWARDS

OURAWARDS

THE RULESOF COOL

THE RULESOF COOL

SERVING SMILES SINCE 1990

SERVING SMILES SINCE 1990

WHAT ARE
POLAR PILLARS?

OUR
AWARDS

THE RULES
OF COOL

THE RULES
OF COOL

SERVING SMILES
SINCE 1990