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OUR STORY

ONCE

UPOLAR

TIME

The Heart of Polar Ice Cream

Welcome to Polar Ice Cream, a proudly South African company that has been crafting smiles since 1990. With a vision born from our love for ice cream and the joy it brings, we set out to produce high quality, affordable ice cream that everyone can enjoy. Despite our warm climate, market research revealed that South Africans consume far less ice cream than other nations. Inspired to change this, we embarked on a mission to spread happiness through our wide range of ice cream.

A Journey of Joy

From humble beginnings Polar Ice Cream has grown into a trusted manufacturer and distributor, delivering thousands of ice cream products every month. Our two state-of-the-art facilities in Cape Town and Gauteng are committed to the highest standards of food safety and quality. Every scoop we create is a testament to our dedication to making the world a happier place.

POLAR Where?

Like the nomadic polar bears that inspire us, we are explorers at heart. Our journey began with a simple idea, and we are excited about the adventures ahead. While we can’t predict the future, we know that our core values will guide us as we continue to innovate and share happiness with everyone.

WHAT ARE
POLAR PILLARS?

At Polar, our five core pillars guide everything we do. They’re the foundation of who we are and what we stand for.

They inspire, drive and push us to be better every day. They’ve been with us since the very beginning and will remain our guiding principles into our exciting future.

WE’RE IN THE HAPPINESS BUSINESS.

Every scoop of our ice cream is crafted with the intent to spread joy, fun and happiness.

IT’S EVERYONE’S ICE CREAM.

Happiness is for everyone, and so is our ice cream. We take great pride in our South African roots and in being a brand that belongs to everyone.

THE BEST ICE CREAM.

Quality is the foundation of happiness. We are committed to sourcing the finest ingredients and utilising world-class equipment.

NO COMPLACENCY, NO ARROGANCE.

Innovation is at the core of what we do. Our commitment to quality reinforces our position as a market leader while keeping our prices affordable.

THE FAMILY WAY.

As a family-run business, we operate with integrity and respect. Our commitment to doing the right thing guides us in every decision.

WE’RE IN THE HAPPINESS BUSINESS.

THE HAPPINESS PILLAR

Every scoop of our ice cream is crafted with the intent to spread joy, fun and happiness. We love seeing the smiles on kids’ faces as they indulge in our ice creams. But happiness extends beyond our customers; it includes everyone involved in our journey—from our dedicated employees to the entrepreneurs we empower. Together, we create a ripple effect of joy.

THE BEST ICE CREAM.

THE QUALITY PILLAR

Quality is the foundation of happiness. We are committed to sourcing the finest ingredients and utilising world-class equipment. Our drive for excellence ensures we continuously challenge ourselves, ensuring that every scoop of Polar Ice Cream is a delightful experience.

NO COMPLACENCY, NO ARROGANCE.

THE INNOVATION PILLAR

Innovation is at the core of what we do. Our dedicated R&D team constantly experiments to bring unique flavours and delightful novelties to our customers. Our commitment to quality has earned us numerous awards at the annual SA Dairy Championships, reinforcing our position as a market leader while keeping our prices affordable.

THE FAMILY WAY.

THE ETHICS PILLAR

As a family-run business, we operate with integrity and respect. Our commitment to doing the right thing guides us in every decision. We prioritise relationships, nurture communities, and strive to create opportunities for growth and success. At Polar Ice Cream, we believe that happiness is best shared.

OUR AWARDS

OUR
AWARDS

THE RULES
OF COOL

THE RULES
OF COOL

Being in the happiness business is cool.

Making the best ice cream is cool.

Complacency and arrogance are not cool.

Our Family Way is cool.

SERVING SMILES SINCE 1990

Polar Ice Cream Scoops 5 South African Championship Awards

Polar Ice Cream Scoops 5 South African Championship Awards

We’re chilling with excitement! Polar Ice Cream is proud to announce that we’ve taken home five SA Champion titles at the prestigious 2025 South African Dairy Championships, solidifying our spot at the top of South Africa’s frozen treat game!Our award-winning...

ice_1
Soweto Marathon

Soweto Marathon

Polar Ice Cream is a sponsor of the Soweto Marathon making the finish line just that much sweeter for all the runners!We believe in supporting our communities and giving back, so partnering with the Soweto Marathon aligns perfectly with Polar Ice Cream.Here’s to many...

Brackenfell School Sponsorship

Brackenfell School Sponsorship

Polar Ice Cream is extremely proud to support Brackenfell School in the Western Cape. It is an honour to be able to give back to the communities in which we trade. We wish Brackenfell Junior and High school many happy moments with Polar Ice cream.

Cape Town Cycle Tour’s Coolest Sponsor: Polar Ice Cream

Cape Town Cycle Tour’s Coolest Sponsor: Polar Ice Cream

In 2025 Polar Ice Cream signed a three-year agreement to be the official ice cream supplier of the Cape Town Cycle Tour. It is an honour for Polar to be able to sponsor the largest timed bicycle race in the world. However, the best gift Polar could get was to see the...

THE POLAR
BEAR’S
RULES
OF COOL

SA Dairy Awards

SA Dairy Awards

Polar Ice Cream is constantly reinforcing its position as a market leader with innovation and product development to bring a unique taste of ice cream by our R&D department to meet the always increasing consumer demand. The recent and ongoing achievement of...

Our Commitment to Food Safety and Quality

Our Commitment to Food Safety and Quality

At Polar Ice Cream, we believe that the best ice cream starts with the best ingredients. Our manufacturing processes are certified under the FSSC 22000 food management system, ensuring we uphold stringent safety standards. We source only from approved suppliers and...

Our Staff Stories

Our Staff Stories

AkhonaAkhona joined the Polar family in 2016 as a General Worker on the production floor. During the off-peak season, he had the opportunity to assist our maintenance crew, sparking his passion for the operational side of extrusion machinery. Recognizing his...

Why Do We Distribute Directly?

Why Do We Distribute Directly?

We have over 100 agents and resellers nationally and have built our direct distribution channel because we believe in taking complete ownership of our product quality. We also believe our business model enables us to deliver our high-quality product at prices that...

SERVING SMILES
SINCE 1990

Polar Ice Cream Scoops 5 South African Championship Awards

Polar Ice Cream Scoops 5 South African Championship Awards

We’re chilling with excitement! Polar Ice Cream is proud to announce that we’ve taken home five SA Champion titles at the prestigious 2025 South African Dairy Championships, solidifying our spot at the top of South Africa’s frozen treat game!Our award-winning...

Polar Ice Cream Wins 5 Awards at the 2024 SA Dairy Championships

Polar Ice Cream Wins 5 Awards at the 2024 SA Dairy Championships

We’re thrilled to share that Polar Ice Cream has once again proven that excellence is in our DNA – winning 5 prestigious awards at the 2024 South African Dairy Championships!Here’s our fabulous four that brought the magic:Polar Signature Madagascan Vanilla Dairy Ice...

Soweto Marathon

Soweto Marathon

Polar Ice Cream is a sponsor of the Soweto Marathon making the finish line just that much sweeter for all the runners!We believe in supporting our communities and giving back, so partnering with the Soweto Marathon aligns perfectly with Polar Ice Cream.Here’s to many...

Brackenfell School Sponsorship

Brackenfell School Sponsorship

Polar Ice Cream is extremely proud to support Brackenfell School in the Western Cape. It is an honour to be able to give back to the communities in which we trade. We wish Brackenfell Junior and High school many happy moments with Polar Ice cream.

Cape Town Cycle Tour’s Coolest Sponsor: Polar Ice Cream

Cape Town Cycle Tour’s Coolest Sponsor: Polar Ice Cream

In 2025 Polar Ice Cream signed a three-year agreement to be the official ice cream supplier of the Cape Town Cycle Tour. It is an honour for Polar to be able to sponsor the largest timed bicycle race in the world. However, the best gift Polar could get was to see the...

OUR PASSION
IS NOTICEABLE

HAPPINESS IS
COOL